Self-paced
Your pace. Your space.
Work through lessons independently, pause on what interests you and revisit topics you want to master.
- Your own pace
- Online
- Anytime
Upcoming courses
Full course calendarFrom Personas to Strategy
How to grow your customer base in the age of AI
🇬🇧From Personas to Strategy
How to grow your customer base in the age of AI
AI-Native Products
Find real customer value in AI
🇬🇧AI-Native Products
Find real customer value in AI
Product Value Proposition
How to design a product customers will love
Employee Personas
How to develop employees and build loyalty
We have welcomed representatives of great companies to CX Academy courses
What will you learn next?
Get a recognised certification
Validate your knowledge and skills with a practical CX Academy certification. Choose the certification programme that matches your goals.
Explore certifications- Full knowledge
- Career move
- Personal brand
Learn your way.
Cohort
First on your own. Then together.
Explore theory at your own pace, then put it into practice together through exercises, discussions and feedback.
- Self-study
- Shared practice
- Feedback
Wherever you are, go further.
Beginner
“I want to understand the concept, get a basic overview of the tools and learn how to start trying them out in my everyday work.”
Advanced
“I know the theory, but I need hands-on practice. I want to feel confident that I am doing it right, learn best practices and avoid dead ends when working independently. I want to build the confidence to lead smaller projects on my own.”
Expert
“I need to solve complex, ambiguous problems where generic templates and frameworks are not enough. I am looking for inspiration to push the boundaries of the field and share experiences with other experts.”
Why CX Academy by Clientology
What you learn with us has been tested on real projects for leading businesses across industries, in Czechia and abroad. Design is changing rapidly in the age of AI. We equip you with knowledge, inspiration and tools to stay a step ahead.
We bring our consulting experience into every course. Gain perspectives from other industries and learn to use the latest AI tools pragmatically, for the real value they deliver, rather than just because they use AI.
What do our graduates say?
The topic of customer needs was presented from a different angle and with a different tone than we are used to in banking. It naturally makes you rethink the whole area. The practical parts were the most valuable for me – they have the biggest impact on how the new knowledge actually gets used in practice.
Martina
Segment Owner
No theory for theory’s sake. We tried every concept on a real example straight away. The trainers have plenty of projects behind them and it shows. Every question got an answer from practice, how they worked with what across different sectors. I took away a lot of practical tips that I put to use at work right away.
Tomáš
Product Owner
What I got the most out of was the mix of people in the group – from banking, automotive and utilities. They often solve similar problems in completely different ways and I took a lot of their ideas home with me. The trainers tied it all together brilliantly and always added experience from their own projects.
Klára
Team lead
Learning is just the beginning.
Turn new skills into better customer experiences. Explore our consulting, tools and community to take your next step.
Clientology Institute
We help you improve customer experience, bring teams together and turn new knowledge into real change in your company.
CJ Guide
We’re building a tool for managing customer journeys and experiences. Connect customer insights, align your team and give improvement a clear direction.
Experience Summit
Meet people who care about customer experience. Find inspiration in real stories, share what you’ve learned and make new connections.
