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Employee PersonasHow to develop employees and build loyalty

Culture & Enablement
CZK 4,999
Buy
Employee Personas: How to develop employees and build loyalty
Duration6 h2 h self-paced study + 4 h workshop
LevelBeginner, Advanced
LanguageCzech, English
Available formatsCohort, Live

What you’ll take away.

  1. Choosing and using personas in everyday work

    • Discover why we need personas, which types exist and which situations they suit.

  2. Adapting experiences to employee segments

    • Learn to use strategic personas to adapt the experience of key employee groups.

  3. Validating a persona with AI

    • Explore how to use AI to check whether a persona is well defined.

  4. People strategy based on employee personas

    • Learn to use personas to plan workforce development: whom to retain, whom to develop, whom to let go and which activities support these decisions.

  5. Using personas in campaign creation

    • Discover how to bring personas into campaigns through tone of voice and the use of available triggers.

  6. Implementing employee personas for the long term

    • Explore market best practices for implementing personas effectively and sustainably.

Upcoming dates

Cohort

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CZK 4,999
1. sessionApril 15, 2027Time to be confirmed

Times shown in Europe/Prague

Who this course is for

HR managers and People strategists

You want to base employee development and retention plans on the needs of individual groups.

HR business partners and EX specialists

You need to adapt employee activities and experiences to different personas.

Internal communications specialists

You want to create campaigns and messages that reflect the motivations and needs of different employee groups.

Frequently asked questions

Can I buy the course for my company?

Yes. On the date you want, click “Buy for a company” and we’ll issue an invoice.

How do I enrol, and when is my place confirmed?

You enrol in the course on the CX Academy platform. If you buy it online, your place is confirmed straight away. If you buy it for a company, we’ll email you a confirmation and an invitation to the CX Academy platform.

Where do I find the self-paced materials?

You’ll find all the materials and important information in your course on the CX Academy platform.

Will I get a certificate for this course?

You’ll receive a diploma for completing the course. More about our certification programmes here.

Will I still have the materials after the course ends?

Yes. Everything stays available to you on the CX Academy platform.

What if I can’t attend after all? Can I change the date or send a substitute?

You can send a substitute. Just let us know at info@clientology.cz. You can change the date only if that course also has another date scheduled, and only if you ask before your cohort starts.

What equipment do I need for the group workshop?

Bring a laptop. If any specific software is needed, we’ll let you know in advance.

Need to convince your boss?

Copy the prompt into your AI. It will study the course, ask you a few questions about yourself and help you prepare a case for your managers to approve it.

Help me prepare a case for my manager to support my participation in “Employee Personas: How to develop employees and build loyalty”.

First, study the course page: https://www.cxacademy.cz/en/courses/employee-personas/ Find out what it teaches, who it is for, its format, price and time commitment. Use only available information. If you cannot access the page, ask me to provide its contents.

Meet our instructors

Meet the experienced consultants who lead our courses and share their knowledge from real projects.

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