We are Clientology

We help people and organisations create experiences that customers love to return to.

The six members of the Clientology team together in their office

Our team

Daniel Koutný

Head of CX Academy · Senior CX Designer

He creates business strategies and product propositions for clients and teaches a new generation of product people at CX Academy. Using design sprints and AI tools, he helps teams quickly create and test new ideas. He embeds a CX mindset in companies’ DNA through cultural and learning programmes.

Selected projects

Experience principles for the telecom group, design sprint facilitation and creation of a guide to running design sprints.
Human Touch Next Level e-learning, Attitude training and New Enyaq customer research.
Next-generation tariff design, creation of a new CX strategy, payment journey redesign and delivery of interactive HCD e-learning.
A competency model and qualification pathways for product centres of excellence, strategic personas and a business roadmap for the retail segment.
Design sprint facilitation to identify savings and synergies across the group’s CEE operations, and analysis of quantitative CX research in CEE markets.

Andrea Nuttall

CEO & Managing Partner

Clientology founder with over 20 years of leadership experience at Vodafone, Czech Airlines and SkyTeam. Since 2014, she has helped organisations connect customer experience, strategy, design and AI to build customer-focused cultures.

Selected projects

Human Touch, master customer journey design and customer-focused innovation.
Long-term CX programme partnership in Czechia, Greece, Romania and Serbia.
Global CX team support, leadership workshops and retail network development.
CX strategy for retail banking outside France, customer feedback programmes and service design.
Business and CX strategy for Czechia and Slovakia, and a B2B feedback programme.

Libor Hykeš

CX Architect & Senior CX Designer

Libor helps companies create experiences customers love. With years of consulting and banking experience, he understands both the practical and operational sides of customer care, connecting marketing, customer service and employee experience.

Selected projects

Customer journey strategy, innovation centre development and journey management tool design.
Customer experience strategy and implementation, and corporate culture transformation.
Design of a service model for business clients.
Platform redesign for corporate banking relationship managers.
Customer-focused strategy, a customer care operating model and employee experience strategy.

Jakub Šťastný

CX & UX Designer · AI Specialist

Jakub connects CX strategy with technical delivery. Combining an IT background with analytical thinking, he turns ideas into functional, user-focused prototypes. Fluent in both human language and code, he uses AI to validate solutions quickly.

Selected projects

Turning Figma designs into an interactive React design system using Cursor AI.
AI prototyping in a design sprint: a working app for customer testing delivered overnight.
A customer experience framework for five telecom markets and customer journey prioritisation.
Mapping the Buying ŠKODA from my sofa customer journey, including a design sprint.
Facilitating a design sprint for a new service concept and validating it through customer interviews.

Karolína Skoufi

Junior CX Designer

Karolína creates personas, maps customer journeys and prepares CX workshops. She turns research data into clear outputs and presentations, bringing care, structured thinking and attention to detail to every project.

Selected projects

Human Touch Heroes and CX Bar, CX workshop support and presentation outputs.
Supporting persona creation and validation, and preparing workshop materials.
Quantitative research processing and visualisation, and identification of key findings.
E-learning production support, section design and content refinement.

Markéta Petrusová

Junior CX Designer

A CX consultant passionate about discovering new perspectives, Markéta combines creativity with in-depth data analysis. She turns everyday interactions into joyful moments with a tangible impact on customer satisfaction and business growth.

Selected projects

Human Touch Next Level e-learning design.
Research into digital customer journeys in retail.
Strategic persona design.
Preparation and delivery of activation workshops for Škoda Human Touch ambassadors.
Support for a full-day workshop for participants in the Start it project.