From Personas to StrategyHow to grow your customer base in the age of AI

Audience Strategy

CZK 4,999

Buy

From Personas to Strategy: How to grow your customer base in the age of AI

Duration6 h2 h self-paced study + 4 h workshop

LevelBeginner, Advanced

LanguageCzech, English

Available formatsCohort

What you’ll take away.

Choosing and using personas in everyday work
- Discover why we need personas, which types exist and which situations they suit.
Personalised experiences based on strategic personas
- Learn to use strategic personas to create personalised and hyperpersonalised experiences.
Reviewing a persona with AI
- Explore how to use an AI prompt to check whether a persona is well defined.
Business strategy and segment development
- Learn to build a business strategy around strategic personas, create a segment business plan and plan the persona’s future development.
Using personas in campaign creation
- Discover how to bring personas into campaigns through tone of voice and the use of available triggers.
Implementing personas across the company for the long term
- Explore market best practices for implementing personas effectively and sustainably across the company.

Upcoming dates

Cohort

January 7, 2027 – January 21, 2027

CZK 4,999

1. sessionJanuary 21, 2027Time to be confirmed

Times shown in Europe/Prague

Cohort🇬🇧

January 21, 2027 – February 4, 2027

CZK 4,999

1. sessionFebruary 4, 2027Time to be confirmed

Times shown in Europe/Prague

Who this course is for

Segment managers

You want to base your customer segment strategy and development plan on its real needs.

CRM and marketing specialists

You need to use personas to personalise communication, campaigns and customer experiences.

Product managers

You want to use strategic personas to decide whom to develop your product for and what value to offer them.

CX strategists

You need to bring personas into everyday decisions and align their use across the company.

Take a look inside.

Frequently asked questions

Can I buy the course for my company?

Yes. On the date you want, click “Buy for a company” and we’ll issue an invoice.

How do I enrol, and when is my place confirmed?

You enrol in the course on the CX Academy platform. If you buy it online, your place is confirmed straight away. If you buy it for a company, we’ll email you a confirmation and an invitation to the CX Academy platform.

Where do I find the self-paced materials?

You’ll find all the materials and important information in your course on the CX Academy platform.

Will I get a certificate for this course?

You’ll receive a diploma for completing the course. More about our certification programmes here.

Will I still have the materials after the course ends?

Yes. Everything stays available to you on the CX Academy platform.

What if I can’t attend after all? Can I change the date or send a substitute?

You can send a substitute. Just let us know at info@clientology.cz. You can change the date only if that course also has another date scheduled, and only if you ask before your cohort starts.

What equipment do I need for the group workshop?

Bring a laptop. If any specific software is needed, we’ll let you know in advance.

Need to convince your boss?

Copy the prompt into your AI. It will study the course, ask you a few questions about yourself and help you prepare a case for your managers to approve it.

Help me prepare a case for my manager to support my participation in “From Personas to Strategy: How to grow your customer base in the age of AI”.

First, study the course page: https://www.cxacademy.cz/en/courses/personas-to-strategy/ Find out what it teaches, who it is for, its format, price and time commitment. Use only available information. If you cannot access the page, ask me to provide its contents.