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CZK 4,999
1. sessionMarch 18, 2027Time to be confirmed
Times shown in Europe/Prague
Duration6 h
LevelBeginner, Advanced
LanguageCzech, English
Available formatsCohort
What you’ll take away.
Product value proposition fundamentals
- Discover what a Customer Value Proposition (CVP) is, which types exist and why it is essential for a product.
Understanding the product development process
- Gain an overview of the stages of product development and how they connect.
Uncovering real customer needs
- Learn questioning techniques for research interviews that help you uncover customers’ real needs.
Mapping the competition with AI
- Learn how to map the competitive landscape and use an AI prompt to support your research.
Creating a strong value proposition
- Learn to use a range of ideation techniques to create your own CVP.
Building a simple prototype without a designer
- Discover how to design and build a simple prototype without a designer’s help.
Using notifications and micro-messages strategically
- Learn to work strategically with notifications and micro-messages. Explore triggers and the differences between SEO and GEO.
Putting your knowledge into practice
- Apply your new knowledge and skills together in an interactive activity based on real tasks.
Upcoming dates
Who this course is for
Product managers
You want to build your product’s value around real customer needs and set it apart from the competition.
Founders and entrepreneurs
You have an idea for a new product and need to clarify why customers should choose it.
UX and service designers
You want to turn customer insights into a clear proposition and an initial prototype.
Take a look inside.
Frequently asked questions
Can I buy the course for my company?
Yes. On the date you want, click “Buy for a company” and we’ll issue an invoice.
How do I enrol, and when is my place confirmed?
You enrol in the course on the CX Academy platform. If you buy it online, your place is confirmed straight away. If you buy it for a company, we’ll email you a confirmation and an invitation to the CX Academy platform.
Where do I find the self-paced materials?
You’ll find all the materials and important information in your course on the CX Academy platform.
Will I get a certificate for this course?
You’ll receive a diploma for completing the course. More about our certification programmes here.
Will I still have the materials after the course ends?
Yes. Everything stays available to you on the CX Academy platform.
What if I can’t attend after all? Can I change the date or send a substitute?
You can send a substitute. Just let us know at info@clientology.cz. You can change the date only if that course also has another date scheduled, and only if you ask before your cohort starts.
What equipment do I need for the group workshop?
Bring a laptop. If any specific software is needed, we’ll let you know in advance.
Need to convince your boss?
Copy the prompt into your AI. It will study the course, ask you a few questions about yourself and help you prepare a case for your managers to approve it.
Help me prepare a case for my manager to support my participation in “Product Value Proposition: How to design a product customers will love”.
First, study the course page: https://www.cxacademy.cz/en/courses/product-value-proposition/ Find out what it teaches, who it is for, its format, price and time commitment. Use only available information. If you cannot access the page, ask me to provide its contents.
Meet our instructors
Meet the experienced consultants who lead our courses and share their knowledge from real projects.
