User InterviewsTurn the voice of the customer into your competitive advantage

Voice of Customer

We’re preparing this course for you

User Interviews: Turn the voice of the customer into your competitive advantage

DurationDuration to be confirmed

LevelBeginner, Advanced

LanguageCzech, English

Available formatsCohort, Live

What you’ll take away.

Clear hypotheses and a concise interview script
- Learn to define exactly what you need to find out from customers and build a concise script around it.
Interviewing real respondents
- Master active listening and open questions. Practise giving respondents space and uncovering their real motivations and emotions.
Selecting the right people for research
- Learn to use a simple screening questionnaire to select suitable respondents.
Turning insights into recommendations with AI
- Learn to quickly extract key behaviour patterns from hours of interviews and turn them into clear recommendations with AI.

Upcoming dates

No new date has been scheduled yet. Register your interest and we’ll let you know first.

Who this course is for

New researchers

You want to master respondent selection, script preparation and interviewing without leading questions.

UX and service designers

You need a deeper understanding of customer motivations and want to turn their experiences into design recommendations.

Product managers

You want to validate assumptions about customers and base product decisions on direct interviews.

Frequently asked questions

Can I buy the course for my company?

Yes. On the date you want, click “Buy for a company” and we’ll issue an invoice.

How do I enrol, and when is my place confirmed?

You enrol in the course on the CX Academy platform. If you buy it online, your place is confirmed straight away. If you buy it for a company, we’ll email you a confirmation and an invitation to the CX Academy platform.

Where do I find the self-paced materials?

You’ll find all the materials and important information in your course on the CX Academy platform.

Will I get a certificate for this course?

You’ll receive a diploma for completing the course. More about our certification programmes here.

Will I still have the materials after the course ends?

Yes. Everything stays available to you on the CX Academy platform.

What if I can’t attend after all? Can I change the date or send a substitute?

You can send a substitute. Just let us know at info@clientology.cz. You can change the date only if that course also has another date scheduled, and only if you ask before your cohort starts.

What equipment do I need for the group workshop?

Bring a laptop. If any specific software is needed, we’ll let you know in advance.

Need to convince your boss?

Copy the prompt into your AI. It will study the course, ask you a few questions about yourself and help you prepare a case for your managers to approve it.

Help me prepare a case for my manager to support my participation in “User Interviews: Turn the voice of the customer into your competitive advantage”.

First, study the course page: https://www.cxacademy.cz/en/courses/user-interviews/ Find out what it teaches, who it is for, its format, price and time commitment. Use only available information. If you cannot access the page, ask me to provide its contents.