Needs as the Foundation of DesignHow to discover and solve the ones that matter

Audience Strategy

We’re preparing this course for you

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Needs as the Foundation of Design: How to discover and solve the ones that matter

DurationDuration to be confirmed

LevelBeginner, Advanced

LanguageCzech, English

Available formatsCohort

What you’ll take away.

Needs as the foundation of products and services
- Understand what needs are, why they are essential for product and service design and how to navigate the related terminology.
Precise needs hypotheses for a specific persona
- Learn to distinguish customer needs from user needs and use value drivers to formulate hypotheses tailored to a specific persona.
Validating hypotheses in customer interviews
- Practise preparing a script, rehearsing a real interview and evaluating findings together to validate hypotheses.
Prioritising needs from customer and business perspectives
- Explore Heartbeat and MaxDiff for prioritising needs from the customer’s perspective and Health Score for the business perspective.
Turning needs into solutions and customer journeys
- Learn to translate needs into a real solution and build a working customer journey around them.

Upcoming dates

Cohort🇬🇧

April 13, 2027 – April 27, 2027

We’re preparing this course for you

1. sessionApril 27, 2027Time to be confirmed

Times shown in Europe/Prague

Who this course is for

UX and service designers

You want to turn validated customer needs into concrete solutions and customer journeys.

Product managers

You need to decide which needs to address first, taking both customers and the business into account.

Customer researchers

You want to formulate more precise needs hypotheses and validate them in customer interviews.

Frequently asked questions

Can I buy the course for my company?

Yes. On the date you want, click “Buy for a company” and we’ll issue an invoice.

How do I enrol, and when is my place confirmed?

You enrol in the course on the CX Academy platform. If you buy it online, your place is confirmed straight away. If you buy it for a company, we’ll email you a confirmation and an invitation to the CX Academy platform.

Where do I find the self-paced materials?

You’ll find all the materials and important information in your course on the CX Academy platform.

Will I get a certificate for this course?

You’ll receive a diploma for completing the course. More about our certification programmes here.

Will I still have the materials after the course ends?

Yes. Everything stays available to you on the CX Academy platform.

What if I can’t attend after all? Can I change the date or send a substitute?

You can send a substitute. Just let us know at info@clientology.cz. You can change the date only if that course also has another date scheduled, and only if you ask before your cohort starts.

What equipment do I need for the group workshop?

Bring a laptop. If any specific software is needed, we’ll let you know in advance.

Need to convince your boss?

Copy the prompt into your AI. It will study the course, ask you a few questions about yourself and help you prepare a case for your managers to approve it.

Help me prepare a case for my manager to support my participation in “Needs as the Foundation of Design: How to discover and solve the ones that matter”.

First, study the course page: https://www.cxacademy.cz/en/courses/needs-based-design/ Find out what it teaches, who it is for, its format, price and time commitment. Use only available information. If you cannot access the page, ask me to provide its contents.