CX and UX newcomers
You want an overview of the core concepts, principles and methods for designing customer experiences.
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Introduction to Experience DesignWhy customer experience decides the business
CZK 599
Duration1.5 h
LevelBeginner
LanguageCzech, English
Available formatsSelf-paced
What you’ll take away.
Customer needs as a path to profitability
- Explore product and service examples to see how experience design and understanding customer needs contribute to long-term profitability.
The three golden rules of customer experience
- Learn the fundamental rules of designing customer experiences through practical examples and discover how to apply them.
Understanding experience design terminology
- Explore personas, needs, customer journeys and other core concepts of service and product design.
The design process, from 5D to Double Diamond
- Discover the design process and the 5D and Double Diamond approaches through practical examples.
Experience design in agile teams
- Discover how experience design relates to agile management, how silos differ from cross-functional teams and how to organise collaboration to create quality experiences from start to finish.
Brand identity in the customer experience
- Explore experience design principles that help your brand stand out consistently across channels.
Core customer experience metrics
- Discover NPS, CSAT and CES. Understand their differences and benefits when measuring customer experience.
Who this course is for
Product and marketing specialists
You want to understand how customer needs and experiences influence the success of products and brands.
Managers and team leaders
You need to understand the value of experience design and how to bring it into your team’s work.
Frequently asked questions
Can I buy the course for my company?
Yes. On the date you want, click “Buy for a company” and we’ll issue an invoice.
How do I enrol, and when is my place confirmed?
You enrol in the course on the CX Academy platform. If you buy it online, your place is confirmed straight away. If you buy it for a company, we’ll email you a confirmation and an invitation to the CX Academy platform.
Where do I find the self-paced materials?
You’ll find all the materials and important information in your course on the CX Academy platform.
Will I get a certificate for this course?
You’ll receive a diploma for completing the course. More about our certification programmes here.
Will I still have the materials after the course ends?
Yes. Everything stays available to you on the CX Academy platform.
What if I can’t attend after all? Can I change the date or send a substitute?
You can send a substitute. Just let us know at info@clientology.cz. You can change the date only if that course also has another date scheduled, and only if you ask before your cohort starts.
What equipment do I need for a self-paced course?
A laptop, a desktop computer or a phone. The CX Academy platform lets you take courses on almost any device.
Need to convince your boss?
Copy the prompt into your AI. It will study the course, ask you a few questions about yourself and help you prepare a case for your managers to approve it.
Help me prepare a case for my manager to support my participation in “Introduction to Experience Design: Why customer experience decides the business”.
First, study the course page: https://www.cxacademy.cz/en/courses/intro-experience-design/ Find out what it teaches, who it is for, its format, price and time commitment. Use only available information. If you cannot access the page, ask me to provide its contents.
Meet our instructors
Meet the experienced consultants who lead our courses and share their knowledge from real projects.
