Customer LifecycleHow to design at scale

Experience Design

We’re preparing this course for you

Customer Lifecycle: How to design at scale

DurationDuration to be confirmed

LevelBeginner, Advanced

LanguageCzech, English

Available formatsCohort

What you’ll take away.

Working with buyer and user personas
- Discover the differences between buyer and user personas and learn to work with both types.
Defining user needs clearly
- Learn to formulate user needs correctly.
A shared lifecycle for managing customer experience
- Learn to map key needs into lifecycle phases and sub-phases that serve as a shared resource for teams creating customer journeys. Connect needs, insights and existing solutions into a complete view that lets teams build on each other’s findings and speed up journey design and improvements.

Upcoming dates

No new date has been scheduled yet. Register your interest and we’ll let you know first.

Who this course is for

CX managers

You want to create a shared view of the customer lifecycle that teams across the company can build on.

Service designers and journey owners

You need to use shared needs, insights and existing solutions when designing customer journeys.

Frequently asked questions

Can I buy the course for my company?

Yes. On the date you want, click “Buy for a company” and we’ll issue an invoice.

How do I enrol, and when is my place confirmed?

You enrol in the course on the CX Academy platform. If you buy it online, your place is confirmed straight away. If you buy it for a company, we’ll email you a confirmation and an invitation to the CX Academy platform.

Where do I find the self-paced materials?

You’ll find all the materials and important information in your course on the CX Academy platform.

Will I get a certificate for this course?

You’ll receive a diploma for completing the course. More about our certification programmes here.

Will I still have the materials after the course ends?

Yes. Everything stays available to you on the CX Academy platform.

What if I can’t attend after all? Can I change the date or send a substitute?

You can send a substitute. Just let us know at info@clientology.cz. You can change the date only if that course also has another date scheduled, and only if you ask before your cohort starts.

What equipment do I need for the group workshop?

Bring a laptop. If any specific software is needed, we’ll let you know in advance.

Need to convince your boss?

Copy the prompt into your AI. It will study the course, ask you a few questions about yourself and help you prepare a case for your managers to approve it.

Help me prepare a case for my manager to support my participation in “Customer Lifecycle: How to design at scale”.

First, study the course page: https://www.cxacademy.cz/en/courses/customer-lifecycle/ Find out what it teaches, who it is for, its format, price and time commitment. Use only available information. If you cannot access the page, ask me to provide its contents.