From Satisfaction to RevenueHow to evaluate CX properly

CX Metrics

We’re preparing this course for you

From Satisfaction to Revenue: How to evaluate CX properly

DurationDuration to be confirmed

LevelAdvanced, Expert

LanguageCzech, English

Available formatsSelf-paced, Cohort

What you’ll take away.

Choosing the right CX metrics
- Explore the key metrics NPS, CSAT and CES and learn to choose the right one.
Connecting customer satisfaction to return on investment
- Discover how to connect customer satisfaction to the interests of the company and its owners. Understand the return on CX investment through Customer Lifetime Value.
Building a clear CX dashboard
- Make sense of the many available metrics and learn to build a working CX dashboard step by step.
Balancing customer and company perspectives
- Learn to use Heartbeat and Health Index to balance the customer’s perspective with the company’s.
SEO and GEO in customer experience
- Explore the principles and differences between SEO and GEO in the context of measuring and optimising customer experience.

Before you start.

We recommend completing first:

Experience Design

Introduction to Experience Design

Why customer experience decides the business

Self-paced1.5 hBeginner

CZK 599

Upcoming dates

No new date has been scheduled yet. Register your interest and we’ll let you know first.

Who this course is for

CX managers

You want to connect customer satisfaction to business results and demonstrate the value of investing in CX.

Analysts and reporting specialists

You need to choose suitable CX metrics and build a dashboard that supports decision-making.

Company executives

You want to understand how customer experience contributes to long-term customer value and return on investment.

Frequently asked questions

Can I buy the course for my company?

Yes. On the date you want, click “Buy for a company” and we’ll issue an invoice.

How do I enrol, and when is my place confirmed?

You enrol in the course on the CX Academy platform. If you buy it online, your place is confirmed straight away. If you buy it for a company, we’ll email you a confirmation and an invitation to the CX Academy platform.

Where do I find the self-paced materials?

You’ll find all the materials and important information in your course on the CX Academy platform.

Will I get a certificate for this course?

You’ll receive a diploma for completing the course. More about our certification programmes here.

Will I still have the materials after the course ends?

Yes. Everything stays available to you on the CX Academy platform.

What if I can’t attend after all? Can I change the date or send a substitute?

You can send a substitute. Just let us know at info@clientology.cz. You can change the date only if that course also has another date scheduled, and only if you ask before your cohort starts.

What equipment do I need for a self-paced course?

A laptop, a desktop computer or a phone. The CX Academy platform lets you take courses on almost any device.

What equipment do I need for the group workshop?

Bring a laptop. If any specific software is needed, we’ll let you know in advance.

Need to convince your boss?

Copy the prompt into your AI. It will study the course, ask you a few questions about yourself and help you prepare a case for your managers to approve it.

Help me prepare a case for my manager to support my participation in “From Satisfaction to Revenue: How to evaluate CX properly”.

First, study the course page: https://www.cxacademy.cz/en/courses/cx-metrics/ Find out what it teaches, who it is for, its format, price and time commitment. Use only available information. If you cannot access the page, ask me to provide its contents.