Customer JourneysHow to design omnichannel experiences

Experience Design

CZK 4,999

Customer Journeys: How to design omnichannel experiences

Duration6 h

LevelAdvanced, Expert

LanguageCzech, English

Available formatsCohort, Live

What you’ll take away.

Working with buyer and user personas
- Discover the differences between buyer and user personas and learn to work with both types.
Needs hypotheses based on value drivers
- Discover how to use value drivers when forming hypotheses about customer needs.
From user needs to a complete customer journey
- Learn to define user needs correctly and build an end-to-end customer journey around them.
Mapping journeys across channels
- Learn to map customer journeys using needs, barriers, gain points and solutions across individual channels.
Customer journey goals and metrics
- Discover how to set goals and key metrics for a customer journey.
Prioritising redesigns using business metrics
- Learn to prioritise customer journeys for redesign based on business metrics.

Upcoming dates

No new date has been scheduled yet. Register your interest and we’ll let you know first.

Who this course is for

UX and service designers

You want to design complete customer journeys based on needs and barriers across individual channels.

CX managers and journey owners

You need to set customer journey goals and identify which journeys would benefit most from improvement.

Sales and service channel managers

You want to understand the connections between channels and remove obstacles customers face when moving between them.

Frequently asked questions

Can I buy the course for my company?

Yes. On the date you want, click “Buy for a company” and we’ll issue an invoice.

How do I enrol, and when is my place confirmed?

You enrol in the course on the CX Academy platform. If you buy it online, your place is confirmed straight away. If you buy it for a company, we’ll email you a confirmation and an invitation to the CX Academy platform.

Where do I find the self-paced materials?

You’ll find all the materials and important information in your course on the CX Academy platform.

Will I get a certificate for this course?

You’ll receive a diploma for completing the course. More about our certification programmes here.

Will I still have the materials after the course ends?

Yes. Everything stays available to you on the CX Academy platform.

What if I can’t attend after all? Can I change the date or send a substitute?

You can send a substitute. Just let us know at info@clientology.cz. You can change the date only if that course also has another date scheduled, and only if you ask before your cohort starts.

What equipment do I need for the group workshop?

Bring a laptop. If any specific software is needed, we’ll let you know in advance.

Need to convince your boss?

Copy the prompt into your AI. It will study the course, ask you a few questions about yourself and help you prepare a case for your managers to approve it.

Help me prepare a case for my manager to support my participation in “Customer Journeys: How to design omnichannel experiences”.

First, study the course page: https://www.cxacademy.cz/en/courses/customer-journeys/ Find out what it teaches, who it is for, its format, price and time commitment. Use only available information. If you cannot access the page, ask me to provide its contents.